Start-up Marketing Consulting

Start-up Marketing That Moves at Founder Speed

The paid media consultant startups hire when they're done burning runway on agencies that don't move fast enough.

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Most agencies want a 90-day 'ramp-up period.' You don't have 90 days. I build fast-launch paid media systems that test messaging, validate channels, and drive real pipeline — in weeks, not quarters. No bloated retainers. No strategy decks that collect dust

The Reality Check

Early-stage marketing fails when it tries to look big instead of getting smart. You don’t need a 20-page plan. You need a system that tests, learns, and scales without lighting your runway on fire.

What I Build for Startups

Fast Test Beds (Weeks, Not Quarters)

Launch tight, hypothesis-driven campaigns across Google/Microsoft (demand capture) and Meta/TikTok/LinkedIn (demand creation).

Pre-define success /fail thresholds, then cut losers fast.

Offers & Landing That Actually Convert

Unbounce/Shopify builds aligned to the ad angle.

Tight forms with hidden UTM fields + auto-qualification logic.

CRO sprints to push CVR and drop CPL.

Full-Funnel Attribution Without the Drama

GA4 + CAPI + CRM events mapped end-to-end.

Optimize to MQL / SQL /Opps, not vanity leads

Budget Pacing That Keeps the Lights On

Daily pacing by channel and funnel stage.

Cap burn on experiments; roll budget into validated winners.

KPIs That Matter

CPL → CPQL → CAC (by segment)

Track cost efficiency from first touch to closed deal across customer segments

MQL→SQL rate (or QL rate)

Measure lead quality and sales team efficiency in the qualification process

Time-to-first-sale and payback window

Monitor sales velocity and customer acquisition investment recovery

Creative hit rate and iteration velocity

Track creative performance and speed of testing new marketing angles

Who I’ve Helped (Examples)

DTC food & bev

Rapid PMax + Meta testing → profitable CAC in 30 days.

B2B SaaS

LinkedIn + Search intent stack → pipeline built on SQLs, not downloads.

Marketplace

Cold-start city launch using lead-to-job ratio pacing.

Your runway is precious.
Stop guessing.

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